Revenue
Subscription revenue, churn, and unit economics
Snapshot date:
Window:
Assumptions
Used for CAC, CPT, and payback estimates
Spend in window
12 000 kr
Trials started
0
0 meta attributed
Trial → Paid
0
0 meta attributed
CAC (15d, SEK)
—
—
Based on meta-attributed trial → paid (ending 15d ago)
CPT (SEK)
—
—
Based on meta-attributed trials started
Payback
—
—
CAC ÷ ARPU (15d)
Cost per signup (SEK)
—
—
0 meta attributed signups
Trial conversion rate is delayed by the 15-day trial length.
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Trial Metrics
Loading 0/30...Overall conversion rate: 0% (eligible cohorts)